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Review: Benefit Cosmetics They're Real! Push-Up Liner

Thursday, October 16, 2014


I was one of those kids in school with the thick Siouxsie Sioue like eyeliner.  From grade nine up until I finished college I wore black eyeliner.  Since I was a poor student eating ramen noodles, I couldn’t necessarily afford good quality eyeliner.  Most of the ones I bought were greasy, needed reapplying throughout the day, or just plain sucked when it came to texture, feel and longevity.

I bought They're Real! Push-Up Liner from Shoppers Drug Mart for $30 on a whim.  The box claimed that 91% of users said it was long-lasting, 88% said it hugged the lash line, 84% said eyes looked visibly larger, and 81% said it was waterproof.  Was it too good to be true?

When I open up the package the wand is narrow and long and comfortable like most eyeliner.  To get the eyeliner out you need to twist the bottom until you see a small amount of the eyeliner appear from the flexible rubber applicator tip at the top.  I applied a few quick lines on the top of my hand and instantly noticed how opaque and black the eyeliner was.  It went on smoothly and consistently and it took several lines on my hand before I needed to turn the dial at the bottom for more eyeliner.  A little goes a long way with this product.


What can I say?  My cat eye was flawless on the first try.  The tip really makes it easy to get close to the lash-line and I spent less time filling in gaps.  Did it really just take me less than 30 seconds to do the perfect cat eye?  This eyeliner is a godsend.  The Push-Up liner made my eyes look larger and it set instantly and I was able to apply mascara.

This product lasts.  I mean it.  I wore it to a sweaty gross concert and when I went to check myself in the bathroom I was impressed my eyeliner looked just as fresh as when I first applied it.  Total score.  I didn't have to worry about raccoon eyes all night.

If you wear black eyeliner you need to buy They're Real! Push-Up Liner.  While the price-point is a little steep you get exactly what you paid for and I promise you won’t be disappointed.


Contributed by: Heather Doyle

Print & Runway Model/Occult Junkie

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